alt Hacker NewsOf course there was consent. There is even an explicit EULA listing in plain writing that you are actually collecting data for them that people have to agree to before playing.
That people suddenly wake up to the fact that they were dumb for providing labour for worthless virtual gifts doesn't magically allow them to claim it was abuse post-fact.
If people don’t read or understand the EULA, then it violates the spirit of the legislation (not to mention it’s plain shady). Consent must be voluntary (opt-in) and informed.