Similar to the top comment, I think of Apple as primarily a fashion company, and they have no real competitors in that area.

Can tech fashion be its own market segment?

Due to my mental illness am not a very social person. But normal people mirror what everyone else is doing. We developed in tribes. So when your peers have an iPhone you yourself need to have an iPhone or end up as the outcast.

Apple knows that they are a premium fashion brand. It was what Jobs was aiming for from day one.

> A majority is not a monopoly. I can't think of any market segment where there isn't an acceptable alternative product to purchase if I chose to.

Nadela, is that you ? /s