Alternatives to Apple are as follows:

Computers (Macs) - Lenovo, HP, Dell, Microsoft, etc.

Tablets (iPads) - Samsung, Microsoft, etc.

Phones (iPhones) - Samsung, Google, etc.

Smart Watches (Apple Watch) - Samsung, Garmin, etc.

Cloud Storage Services (iCloud) - Google, Microsoft, Amazon, etc.

Bluetooth Audio Devices (AirPods) - Samsung, Sony, Bose, etc.

Bluetooth tracking tags (AirTags) - Tile

TV Streaming Boxes (AppleTV) - Roku, Amazon, Google, etc.

VR Headsets (Apple Vision Pro) - Meta/Oculus

Am I missing any major product categories for Apple here? They aren't even close to holding majority market share in most of those categories I listed.