Isn't this the problem Brave browser set out to solve? It's just that they did it with cryptocurrency so everyone shunned it. https://brave.com/brave-rewards/
No, they block legitimate ads on creator websites and then put their own ads in front and offer creators a cut. It's an outright racket and scam.
Cryptocurrency might have been ok, but this is their own custom currency. In other words, they’re paying people in scrip. They shouldn’t be surprised that people don’t like that.