There’s an interesting hypothetical situation here:

Let’s say that use of AI generated SEO to game search and recommendation algorithms become very widespread. This drives adoption of summarizers because reading these articles is a chore.

The result is that there a whole big chunk of “shadow-text” going unread by users BUT is still being used to drive ranking and discoverability.

There’s essentially a divorce between “content used to rank” and “content delivered to the user”, which could result in a couple different outcomes:

- search is forced to adapt in a way that brings these into alignment, so ranking is driven by the content people want to see and isn’t easily gamed

- SEO is allowed to get really, really weird because you can throw whatever text you want in there knowing that users will never see it