> and no one will care because it already happens to them at the airport, so why make a fuss about it at the grocery store or on a public sidewalk.
You may be overestimating how many unique/different people travel through airports, especially more than once or twice to notice the tracking. People who travel once or twice total in their life by air, (are usually easy to spot), far more concerned with getting through a confusing hectic situation then noticing or even knowing that using facial recognition is new and not simply a special thing (because 9/11). And, the majority of Americans have travelled to zero or one country, last time I saw numbers on it. That country is usually Mexico or Canada where they drive (or walk).
I think once it starts trying to hit close to home where people have a routine and are not as stressed by a new situation and have the bandwidth to--at a minimum--take a pause, will ask questions about what is going on.
Was in Canada two years ago to snowboard. They were taking everybody's pictures as they were going through customs. I remember going to the counter with my Mom and the guy asked us what we would be doing and I before I even answered he waved me through. My Mom looked at me and said, "We obviously didn't fit the profile they're looking for."
You're right about just trying to get through the process. I was the only one in our family who was like, "No idea why they were taking pictures of everybody when they just whisked us through customs." My Dad snapped that it was because of 9/11 and we weren't lawbreakers so just deal with it.
The comment was interesting since my Dad worked for Lockheed Martin for 30 years and used to travel constantly. He mentioned the idea of a "high trust society" is now gone forever and facial recognition and other technologies are now necessary to give that trust back to the general public so they can feel safe with air travel.
It’s pretty much too late by the time that happens. People’s general indifference regarding privacy never ceases to amaze me, we really put up no fight whatsoever
But, will they even realize when/where they're being surveilled?
Out of sight, out of mind. If there isn't a large video camera tracking them as they move across a shop or down the street, I'm not sure many people will even notice.
Is there a tipping point where familiarity leads to normalization, or does it instead give people the clarity to resist?
I’m thinking it will only be a matter of time before (if it’s not already the case) that things like self-checkout systems that do HQ faces level video for facial recognition and identification, akin to any number of dystopian novels/movies where some protagonist cannot move around without face covering because there are scanners, or even something like Idiocracy where the public is so conditioned that they immediately report someone who does not obey the government regime’s requirement to have some barcode.