"This government is taking action now to end the targeting of junk food ads at kids, across both TV and online.",
it's a quote from the article, it's very likely they'd ban ads targeted at children.
According to this link Food and Beverage ads are already prohibited on YouTube kids. I don't know if this is a US specific policy but I presume its similar elsewhere.
https://support.google.com/youtube/answer/6168681?hl=en#zipp...
I expect a lot of pushback from the new u.s administration about any online regulations.
For Youtube often the content is an ad too. Will Google need to stop serving huge swaths of content to the UK at certain times? Hope so!