> and people think "ooh AI is bad, the bubble must burst" when this has nothing to do with that in the first place
That haphazard branding and parroting is exactly why the bubble needs to burst. Bubbles bursting take out the gritters and rarely actually kills off all the innovation in the scene (it kills a lot, though. I'm not trying to dismiss that).
Exactly this, if you give a hoot about actual useful applications for AI, there is a great need to clear out all the grifters and scammers attracted by the initial hype cycle.