I feel like announcing a new product in the same vein as your main product as an established company is almost always a bad idea. If you're going to improve your product, don't announce the improvements 6-12 months ahead of time and grow the hype to unmanageable levels, just announce a great product and tell them it's available starting today.

They're already too slow. Hunyuan Video came out a few days ago and beats them on every metric.

Hunyuan is 100% open source and it's set to become the Stable Diffusion / Flux of AI video.

https://github.com/Tencent/HunyuanVideo/