The Blair Witch Project was a (surprise) creative masterpiece. It worked with very limited technology to create a very clever plot which was paired with an amazing marketing. The combination of which the world hadn’t seen before. It took some creative geniuses to peace the Blair Witch Project together.

Generative AI will never produce an experience like that. I know never is a long time, but I’m still gonna call it. You simply can’t produce such a fresh idea by gathering a bunch of data and interpolating.

Maybe someday enough AI will be good enough to create shorter or longer videos with some dialog and even a coherent story (though I doubt it), but it won‘t be fresh or creative. And we humans will at best enjoy it for its stupidity or sloppiness. Not for its cleverness or artistry.