> Maybe we're in a honeymoon period where your average user hasn't gotten annoyed by all the slop out there and they will soon

It’s this. A video ad with a person morphing into a bird that takes off like a rocket with fire coming out of its ass, sure it might perform well because we aren’t saturated with that yet.

You’d probably get a similar result by giving a camera to a 5 year old.

But you also have to ask what that’s doing long term to your brand.