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gonzobonzo12/10/20240 repliesview on HN

> Counterpoint: our CEO spent 25 minutes shitting out a bunch of AI ads because he was frustrated with the pace of our advertising creative team. They hated the ads that he created, for the reasons you mention, but we tested them anyways and the best performing ones beat all of our "expert" team's best ads by a healthy margin (on all the metrics we care about, from CTR to IPM and downstream stuff like retention and RoAS).

My guess is that the criticism of AI not being that good is correct, but many people don't realize that most humans also aren't that good, and that it's quite possible that the AI performs better than mediocre humans.

This shouldn't be much of a surprise, we've seen automation replace low skilled labor in a lot of industries. People seem uncomfortable with the possibility that there's actually a lot of low skilled labor in the creative industry that could also be easily replaced.