alt Hacker NewsI have an ice cream shop by me that doesn't even have a website. They're mobbed every day, because good ice cream is fairly self explanatory, and doesn't need a web presence
I have an ice cream shop by me that doesn't even have a website. They're mobbed every day, because good ice cream is fairly self explanatory, and doesn't need a web presence
You’re conflating “website” with “landing page”.
Your ice cream shop doesn’t need a landing page because of word of mouth and foot traffic.
Some project management platform for plumbers needs a highly tuned webpage because they’re competing with 20 other such systems, and there’s no line to walk past and assume it’s there because the software is good.
Believing that if you build great plumbing SAAS software people, paying customers will magically appear, is naive.
A great product can sell itself. But that doesn’t mean that marketing and sales aren’t necessary in order to get the product in front of people, assuage their concerns, reassure them that it solves their problems, show social proof from others using it, and close the deal. A good landing page will do all of this ;)