The title on the website says "licensing & distribution", the paragraph under that repeats it and the code example shows some software trying to authorize a serial key to see if it's valid or not.

I'm not sure how they could make it clearer? Maybe I'm in some sort of licensing-bubble, yet I haven't actually done any of those things myself, just seemed crystal-clear what it is from spending 30 seconds on the top of their website.

Initially, I thought it was a solution for companies to manage their miscellaneous software licenses, but after some time I figured out it's a solution if you want to offer your own licensing. The gen-z ultra-wide fonts didn't help with readability either.

Really? They handle license keys (generation, registration, checking). I didn't feel this was that confusing (aside from being kind of an outdated problem).

Recently I have been dropping the URL in ChatGPT and asking what the company actually builds, problems they solve, and how they make money. Especially for consulting firms, they really try to differentiate themselves from competitors by obfuscating what they actually do.