You can go to the Porsche configurator website and design a personally customized globally unique $300K+ car, and it shows you not only the price but also what it'll look like. So there's obviously nothing _technical_ preventing them from letting people just order online, like with Tesla. Frustratingly, you have to still go into a dealer for them to click the submit order button, and they might add a markup for this privilege despite them adding negative value to the experience. It is just as frustrating as B2B sales. I'm sure some buyers want to speak to a human, but enthusiasts tend to know exactly what they want and they dread having to "build a relationship" and wonder if they got screwed because they didn't negotiate hard enough / aren't good-looking enough / etc.

As for B2B sales, if AWS can show their pricing online, which has to be among the most complex pricing in existence - then so can every other SaaS company.

> If you don't like the car, the manufacturer is not going to make a new one for you personally.

Yes, they will. I recall watching a whole kind of documentary of it somewhere on Youtube. Essentially, luxury brands will fully customize cars for customers and have calls/meetings with them to discuss how the car will be customized. It costs $$$$$ but they'll do it.

I think, too, that more important than income is the fact that these rich people should be driving their cars. It's a way to keep the brand positioned in that market.