Under a million kids moving over to RedNote for a week or 2 means nothing. There is no whack a mole. Tiktok algo is the sauce, nothing else has the sauce. People enjoyed the sauce.
Xiaohongshu has better sauce than youtube shorts or instagram reels.
Using Chinese social media is cool now.
> Tiktok algo is the sauce
What makes you think the Bytedance chefs who cooked the sauce wont join the Redbook company? Their HQ were both located in China anyway.
"the sauce" is for the audience to figure out. The sauce was disgusting to me, but that didn't matter to those 100m consumers.
And yes, this begs the question of "when does something become a matter of national security". 10 million? A million moving over before the day of reckoning isn't a small thing.
> Tiktok algo is the sauce, nothing else has the sauce.
Tiktok algo is nothing special: https://www.nytimes.com/2021/12/05/business/media/tiktok-alg...
The volume of interaction data from good interface design and huge user base is the core of the success.