This is very misleading "news" and it doesn't illustrate anything, a bunch of users installed rednote out of protest, but this is a fully chinese app with 100% chinese content and 99% of users will move to youtube, instagram, etc
Fake news.
Rednote has been shown as the top free app (per Apple’s own App Store in my device at least) for going on a week, so the magnitude may be larger than you imply.
Also, having tried it myself, the algorithm works much like TikTok whereby it learns to show English speakers English content pretty quickly.
Also the general consensus among people who have used IG and TikTok (I personally don’t use IG) seems to be that the former does not at all substitute for the latter, particularly in terms of the subjective “authentic” feel of the content (IG often said to be lacking the community feel of TikTok).
A non-trivial number of videos I've seen this week mention also being able to find the creator of said video on Rednote. It is also the number 1 downloaded app in the US iOS store this week. The news may be a logical extreme, but it's not fake.
Yeah, it's the same with the "millions" of users moving to bluesky or reddit moving to lemmy. A bunch of people go there and eventually come back.
Looks like you have never used TikTok or RedNote.
Chinese users are starting to caption their videos in English. American users are posting regularly.
It is the number 1 app in my country right now, because of the TikTok ban.
Look up the playstore and you will see. Download it for yourself and you will see.