At least in Germany, for Gen Z, Facebook is quite dead and Instagram co-exists with TikTok, both with >70% of the cohort [1] using them. There is no clear winner. Anecdata, but for freshmen, TikTok is way more popular.
TikTok-based social media campaigns also e.g. managed to unexpectedly swing an election in Romania (for Georgescu, was later annulled).
alt Hacker News
At least in Germany, for Gen Z, Facebook is quite dead and Instagram co-exists with TikTok, both with >70% of the cohort [1] using them. There is no clear winner. Anecdata, but for freshmen, TikTok is way more popular.
TikTok-based social media campaigns also e.g. managed to unexpectedly swing an election in Romania (for Georgescu, was later annulled).
[1] https://www.absatzwirtschaft.de/tiktok-vs-instagram-ein-verg... - sorry, I only found a German source