A lot of creative people were doing very well on TikTok. It made the careers of a huge number of indie writers.

When I say "made" I mean "Earning six or even seven figures."

Crafts and art services were also doing well. And certain influencers, obviously.

It pretty much took over from Insta, which Meta somehow managed to shoot in the head with some of their algo changes.

So - politics aside - that community is pretty unhappy about this.

Dealing with this is going to be interesting insight into Trump's leanings.