The algorithm's advantage could disappear in an instant. It is not a real moat, and if TikTok weren't banned I definitely think we'd see that play out in the next 2 years.
LoL, the algorithm is the only reason TikTok was able to dethrone both Meta and Alphabet in short form content (also Snap but who gives a damn about that loser).
TikTok even put their algorithm workings out there in the internet, as part of public presentations, yet Google and Facebook being unable to replicate something that's anywhere close to performant compared to TikTok is evidence of the moat ByteDance has.
LoL, the algorithm is the only reason TikTok was able to dethrone both Meta and Alphabet in short form content (also Snap but who gives a damn about that loser).
TikTok even put their algorithm workings out there in the internet, as part of public presentations, yet Google and Facebook being unable to replicate something that's anywhere close to performant compared to TikTok is evidence of the moat ByteDance has.