> When you're on windows and not in the browser

So many people have absolutely no concept of different windows let alone a browser. They run Chrome or IE maximized and that is "the Internet". They'll have tons of tabs open because they don't understand tabs and how to navigate them or that they can be closed.

A problem with billions of people using computers is that only a tiny fraction have working knowledge of them, an even smaller fraction understand them. Most people only understand operations by rote.