> A failed cheese usually leaves the attacker so weak that the game is already lost. Cheeses are intended to win the game.

> But if you are known to never cheese, your opponent might bet on greedy strategies, sometimes known as "economic cheese": you don't prepare any defense, and skip scouting, to build an overwhelming army all of a sudden at some given time like just after an important couple of upgrades that boost the army (a timing attack).

Yes, that's exactly what I was trying to say.

And the optimal cheese frequency is when cheesing has the same expected win-rate as 'normal' play.

> StarCraft has its own bluffing scheme, that is faking a build so the opponent goes for a specific counter, but actually going for something else.

Yes. I didn't say cheese was bluffing. Just that the strategic considerations around cheese frequency are similar to the math for bluffing in poker.