We're an early stage startup and the models are expensive, we're trying to get the price as low as possible, but yes we need to charge to cover costs right now. Sorry about that!

You might get a yearly discount offer that is less than $2/month if you get lucky (A/B test split). But that's less than the cost of running the model for people, so hopefully others will consider paying full price.

This is the problem with any fitness app.

They either need to show you ads, charge you for premium for services that used to be free making your free tier functionally useless (looking at you, MFP who gated barcode scanning behind their honestly ludicrously priced subscription), or sell your data, and they often do all three.

The entire industry is like this, and honestly an app that charges one time and fucks off would be ideal but given the amount you'd probably need to charge as a one off (or for major upgrades) most consumers would rather have the slow bleed of $10/mo than $25 one time.

Thanks - just read this comment while it was downloading and installing, so uninstalled straight away.

Back to fitness pal and scanning barcodes (which is not really much of a hardship tbh)