I also hate the games they play with labeling such as "no sugar added." Bought a cherry pie from a local market labeled "no sugar added" thinking it was going to be extra tart only to take it home and taste sugar. Reading the label it listed sugar alcohol which I learned can cause gas and bloating in some people, which I soon found out. Once slice had me doubled over with gas pains a whole night and shit my brains out the next day. I got my money back for that piece of garbage pie. I want to punch whoever thought no sugar added means fuck all...