alt Hacker NewsI'd say categorically that fascism is not a helpful term to describe movements outside the 1900-1945 period in Europe. (e.g. Japan's movement was anti-colonial if anything, Tokugawa Japan would have been happy to be left alone to gaze its navel, if that wasn't possible it wanted the asia-pacific region as a buffer zone)
Today it is "Keir Starmer is a fascist" (Sci-fi writer Charlie Stross), "the local people department is fascist" (BLM supporters), I half expect to hear "Jesus was a fascist" although certainly that accusation is leveled at his followers.
There's something seductive about the imagery in Pink Floyd's The Wall and V is for Vendetta that is evocative of the period. Perhaps today's political systems are on the brink of failure due to inaction the way that the remnants of European aristocracy were. But we're not going to face what we're up against using "thought stopping" terms.
One could make the case that the real problem with "people worried about the price of eggs" is a lack of meaning and that Trump's talk about going to Mars or annexing Greenland addresses that more directly, as do the fantasies of fascism which can elevate ordinary feelings of despair.
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To me the more defeatist part here was the claim that OP shouldn't even try moving off Facebook, than using "techno fascism" as a shorthand for the situation we're all familiar with in a reply arguing going the path of least resistance (going along) is destructive in the long run.
I agree with you about trying to avoid thought stopping terms, and the desire for more specific language in important topics. It's tempting to think that history repeats itself, but it doesn't. It really doesn't. Historians will find ways of comparing and contrasting one moment with another, but whatever is happening right now is not determined by any historical law playing out.
Our language is bending as it ever does to help people explain these political shifts—often people who see what's happening but don't have much education on the matters of history, political science, philosophy. Bear in mind that 21% of US adults are illiterate, and far fewer are even equipped to read, say, Thomas Paine.
We need ways of talking about the values that are winning (nationalist theocratic autocracy) and the ones that are not (the open society, secular liberal democracy), and the word "liberalism" in the US has beenn so tarnished, so I think "fascism" today has come to mean "anti-liberal." I'll take what I can get.