Very interesting initiative. I think examining products on that level is very important.
What I think is also important though are tools which can embrace this and work with existing technology. The modern smartphone is simultaneously a great tool and an enormous distraction. There exist no device which offers the tools I genuinely need without all of the distractions.
Agreed, had a bunch of talks about this issue with the wife.
On one hand, we're both distractible people, and it'd probably be better if we could leave our phones behind on certain family outings and trips.
But on the other hand, there's definitely times where you really need your phone on said outings: for directions, for business info, to call people, to book things, etc. It's just hard to get the necessities without bringing along everything else.