The article mentions "50K ft. rolls 20ft wide". While you might not need the full 50K ft length (if you can even buy such a roll with less length), the 20 ft wide spec is probably fairly important. I wonder how much that'd cost, including transportation? Also, I have no idea how much it'd cost to buy or make machinery and supports to sufficiently handle such a sized roll. What are you estimating these costs would be?