> "OpenAI will continue to increase its consumption of Azure as OpenAI continues its work with Microsoft"
Not sure why, but the word choice of "consumption" feels like a reverse Freudian slip to me.
Industry standard word, e.g. "consumption pricing" etc
But yeah if you're in the industry it's easy to forget how certain jargon sounds based on its dictionary definition
Sometimes the person writing the copy is writing it because they talk good, not because they are the biggest proponent of the idea.
Give a clever, articulate person a task to write about something they don't believe in and they will include the subtlest of barbs, weak praise, or both.