Every even mid sized US city use to have a Village Voice knock off free paper but even the Village Voice went under almost 8 years ago.

I use to love these artsy free papers but even my elderly parents don't read the local newspaper anymore that grew up reading the paper.

The local paper is a very small niche item at this point.

The only way I can think to do this is to hang old school flyers in an area of the city/town that attracts the people you want in your community.