From Zuckerberg, for example:

>> "a lot of the code in our apps and including the AI that we generate, is actually going to be built by AI engineers instead of people engineers."

https://www.entrepreneur.com/business-news/meta-developing-a...

Ikea's been doing this for a while:

>> Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie - launched the same year with a name inspired by IKEA's Billy bookcase range - has handled 47% of customers' queries to call centres over the past two years.

https://www.reuters.com/technology/ikea-bets-remote-interior...