Tracking, tracking cookies, banners etc. are a choice done by the website. There are browser addons for making it simpler, though.
The transparency requirements and consent for collecting all kinds of PII (this is the regulation) actually is a great innovation.
I think I'd rather see cookie notices handled by a browser API with a common UI, where the default is always "No." Provide that common UI in a popover accessed in the address bar, or a side pane in the browser itself.
If a user logs in or does something requiring cookies that would otherwise prevent normal functionality, prompt them with a Permissions box if they haven't already accepted it in the usual (optional) UI.