Probably because your brain is mush from being born into a world where everything is a high tech attention grabbing nightmare. Those of us born 40-50 years ago see the consequences of this mess and are glad to have someone quantifying it, and hopefully creating a competitive market for devices that don’t intentionally make life harder.
About the age, I am actually one of you. But as an experiment, list the devices at home that are "high tech attention grabbing nightmares", and those that aren't.
You are going to find the attention grabbers really fast of course, that's the idea, but if you are like me, the list is relatively short. Smartphone, PC, and that's about it, you may have a TV and a couple of device with annoyingly bright blue LEDs, but now the things that aren't: toaster, coffee machine, kettle, washing machine, dryer, fridge, various tools, hairdryer, etc... These things are not so different from how they were 40 years ago in terms of attention grabbing. In fact, many have improved by being less noisy. Oh, and I don't have that bright red alarm clock radio anymore.