>they developed and launched a product they knew couldn't live up to its billing or its price point

Most of the tech sector has this problem, which is why they rug pull customers with the price the second the VC money dries up. We're inured to seeing 10-20% price increases every year for SaaS, because the acquisition price point was artifically low.

I'm glad a company decided to just set a "market price" for once. Unfortunately it failed and rugpulled customers by doing so.