I recall seeing a glowing article in Axios about the product and I wouldn't be surprised if there were similar posts in other publications. I was pretty skeptical for obvious reasons and expect most people were, but some people will uncritically believe what they read, especially about the hot business topic of the moment.

Getting such articles written in the first place shows some level of business connections. I don't like that people will throw so much money away on hype, especially when so many useful products languish, but it's the world we live in.