Just explain what end to end encryption means. People are starting to get it and don’t want companies able to read their messages.
Nobody cares about this unless they deal drugs or something.
What some people care about is not giving all their private conversations to masculine energy zuck - but don't expect any major wins.
My Signal experience: ex gf in college asks what app I’m using to text. Tell her it’s Signal, E2EE, messages are only stored on her phone and nobody else can read them. She says cool and downloads the app. Four months later her phone breaks.
“Hey subjectsigma I got my new phone today. Where are all my messages?”
“… Do you have your old phone? That’s the only place they are.”
“No? Last time I got a new phone WhatsApp moved my messages over, and WA is E2EE so I thought it worked the same way.”
“Nope if you don’t have a backup or your old phone they’re gone. Sorry.”
“This is bullshit. Why does anyone use Signal. I can’t believe it deleted all my messages. I’m uninstalling it. Etc etc.”
We have a long way to go, my friend.