Are you suggesting that the people who could afford $700 for a Humane AI pin last year were not capable of doing research about the company, its history, its prospects? Every one of these people have access to the sum total of all human knowledge in 10 seconds at their fingertips. Come on.
This is a completely new product, in a category that never existed and no one was desperately demanding. It was bought with the disposable income of wealthy people who enjoy trying new technology and knew exactly the risk they were taking. Are you seriously going to dispute that? Why is this a space that needs to be regulated?