> iPhone 16e will be available in white and black in 128GB, 256GB, and 512GB storage capacities, starting at $599 (U.S.) or $24.95 (U.S.) per month for 24 months.
Wait a sec. 24 * 24.95 = $598.80
They'll pay you twenty cents to take the financing?
read the fine print
> The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount
More subscribers/concurrent revenue on their balance sheet to show off, perhaps?
What can you pay with if you're doing financing? If they don't accept credit cards, they make way more than twenty cents back with reduced fees. If you finance on an Apple Card you don't get the 3% cash back (last time I looked).
Unless interest rates drop to 0% they're obviously still losing money, but if you follow the logic of everywhere that allows BNPL[0] you make it up by having more purchases than you would otherwise.
[0]: https://www.bitsaboutmoney.com/archive/buy-now-pay-later/