This question is a false equivalency. Amazon is not an economy. Comparing the two, morally or otherwise, is a fools errand. It's like comparing the morality of a TV network versus an actor.
Amazon is an organization/corporation that participates in a market economy (mostly - I won't get into a details rabbit hole over regulation, monopoly, etc) that ultimately responds to price signals in chase of a profit motive and cannot use violence to force people to live within it. Maybe Bezos would like to be able to, maybe he wouldn't, but he can't either way. You can only realistically (morally) compare it to other companies.
Communism (as practised on earth so far) is a centrally planned economy backed by a coercive, centralized state that has a monopoly on violence to competitors, mostly ignores price signals, and usually uses violence against those that try to leave or access alternatives. You can only realistically compare it to other economic and/or government models.
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This question is a false equivalency. Amazon is not an economy. Comparing the two, morally or otherwise, is a fools errand. It's like comparing the morality of a TV network versus an actor.
Amazon is an organization/corporation that participates in a market economy (mostly - I won't get into a details rabbit hole over regulation, monopoly, etc) that ultimately responds to price signals in chase of a profit motive and cannot use violence to force people to live within it. Maybe Bezos would like to be able to, maybe he wouldn't, but he can't either way. You can only realistically (morally) compare it to other companies.
Communism (as practised on earth so far) is a centrally planned economy backed by a coercive, centralized state that has a monopoly on violence to competitors, mostly ignores price signals, and usually uses violence against those that try to leave or access alternatives. You can only realistically compare it to other economic and/or government models.