Or it just sounded like a fun joke for a good company name... I mean you are not wrong, but pretty much any successful young entrepreneur must have some degree of excessive appreciation for themselves, and this one was already achieving that status at 19.

It's easy to call that a "tell" in light of Matt Mullenweg's recent activities. No one was saying shit when Wordpress was the darling of Web 2.0.

Justifiable evidence of Matt Mullenweg's unhealthy/excessive narcissism only surfaced within the past year or so (I'm fuzzy on the timeline, cut me some slack ya?). Automattic the company has been so named for, goodness, close to twenty years now.

It could be Matt's been a narcissist from the start. But people also change and not always for the better so maybe he became a "narcissist" much later in life and his chosen company name just so conveniently fell into the narrative.

There are CEOs in bigger spotlights with a bigger case for narcissism who don't put their names on any of their companies (emphasis on the plurality). One of them has a name with a similar inflection pattern to other well-known albeit fictional narcissist, Tony Stark.

I don't know what "Automattic" as a company name says about Matt as a person. I'll tell you what it is though: a damn good pun, one I would gladly score myself given the chance.

Yes but this isn't really much of a crime or tell to me. The name is great as far as I'm concerned.

And he's full of himself and completely wrong in this crusade he launched for some reason, completely indefensible acts left & right for over a year.

Both true.

> wait, did he put his name in the company name?

Yes.

Yes. He also calls the employees Automatticians. So they're all just Matt.