It's a mix. Sometimes a person is bad at their job because the people who hired or trained them are bad at their jobs. But another way to look at it is that our society increasingly values only people who are "good" at the "job" of making as much money as possible while externalizing as many costs as possible.

> The exploitation (of workers, of natural resources) that made that abundant cheapness possible was largely invisible and thus ignorable.

It's not just the exploitation of workers and natural resources, it's also the exploitation of customers and our society as a whole. When you pay for a product and it's crap, you, the customer, were also exploited by the seller.

The key part to me is the invisibility. The theory of capitalism is that companies compete to better satisfy customers. But nowadays the predominant mode of competition is obfuscation: companies compete to be the best at hiding costs, dodging responsibility, and deflecting consequences. The quality of the actual products and services is secondary to the apparatus of delivering them and responding to feedback, and that apparatus is not oriented towards actually improving the products or services, just at finding somewhere to dump the negative consequences.

> But resistance is very possible. If everyone’s good at their job, shop there.

The article lists a few of these "consumer-level" modes of resistance based essentially on the idea of voting with your dollars. The problem is that it's hard to be an informed dollar-voter in this environment of deliberate obfuscation. Spending hours wading through reviews, product descriptions, and so on, just to buy one thing, effectively increases your cost, and there's no guarantee you'll make the right choice in the end anyway. I'd be willing to pay more in many cases for a better result, but there's no way to tell if something that costs a bit more is actually better, or just another clever scam cloaked in verbiage like "artisanal" and "handcrafted" to lure in people just like me, people who are willing to pay more and can be fooled into doing so while getting no benefit for the extra money.

We need more organized and deliberate resistance: laws. Laws and specific enforcement mechanisms that directly penalize, not just companies, but the individuals at the top who are good at their jobs, namely the job of squeezing value out of other people by lying, cheating, and hiding. We need laws that force competition into the realm of actual products and services, and punish engagement in the obfuscation arms race.

> As a society, we have decided that we want more for less: more convenience, more purchases, more technology, but none of it at prices that render it out of reach.

There's an Arcade Fire lyric I heard a long time ago but recently came across again, from "Windowsill": "I don't want it faster, I don't want it free". Too many people these days want things faster and free, and don't understand that the costs are still being paid, somehow, somewhere, often even by the same person who thinks they're getting something fast and free.