We’re talking many 10s of billions in “fines” specifically levied against US tech firms where there is no EU competitor.
I don’t necessarily disagree with all of the laws themselves (some are incompetent EU risk aversion, some are good protections) but given the massive never ending fines being applied in bad faith and constantly moving goalposts it is indeed a defacto tariff on US tech firms.
The fines are not imposed in bad faith, they're imposed for actual, provable violations of the law. Companies who do not violate the law are not fined. Complaining about fines is another way of saying "We'd like to trade in the EU while violating EU laws that every EU company also has to adhere to."