I feel that's merely side-stepping the issue: if natural language is not succint and unambiguous enough to fully specify a software program, how will any "ordinary person" trying to write software with it be able to avoid these limitations?

In the end, people will find out that in order to have their program execute successfully they will need to be succinct in their wording and construct a clear logic flow in their mind. And once they've mastered that part, they're halfway to becoming a programmer themselves already and will either choose to hire someone for that task or they will teach themselves a non-natural programming language (as happened before with vbscript and php).