I would happily pay 38% extra for high quality Tunisian olive oil, it is already super undervalued because it's reputation is lower than it should be.
It's gotten so bad that Tunisian olives are shipped to Italy, pressed into oil, and labelled as Italian Olive oil.
If anything those Tunisian folks would have to reduce the price to compete. The tariffs go straight to the US coffers at the customs, nothing to do with the farmers.
Except none of that 38% extra in price is going to the farmers. It's a tax not extra profit for the producer. Crazy how many people still do not know how tariffs work.