There is this group-think on HN today that services are intentionally left out as part of the US trade balance. That confusion likely comes from tax and corporate structures. Ie all those profits are locked into sub-corps, so Apple-Cayman Islands or Google-Ireland (corporate tax havens) which is why they don't show up on the balance sheet as "trade" into the US (typically those sub-corps buy financial assets with those profits). Read the first chapters of Trade Wars are Class Wars for more depth.

It's not a weird take if you reasonably assumed that OP meant: "they don't have the ability to afford the same value of products from the US." Which makes total sense because their income per capita is only a fraction of that of the US.