Zero cost is an antifeature.
It is just centralizing the web. You can do a lot with a $4 droplet if a single board computer isn't your cup of tea. Not "buying" into icloud/cloudfare is alone worth that cost. Also much more meaningful stack to learn.
Nothing against the post/author, I just feel the creativity to "exploit" features of the giants that is put in place just to undermine alternatives is misplaced.