>> https://futurism.com/tim-cook-obsession-ar-glasses

Red Flags!

>> "Tim cares about nothing else," an insider with knowledge of the matter told Gurman. "It’s the only thing he’s really spending his time on from a product development standpoint."

>> he's looking to beat Meta CEO Mark Zuckerberg — who shares an obsession with AR and VR headsets — to market.

Is Tim Cook a product person now?

Does Apple care about being first now (instead of being best)?

Before the Vision Pro release we heard similar reporting from Gurman (1) (and recall the skepticism about Gurman's reporting: 2)

Yet here we are. After a decade of promoting AR (3) Tim Apple released a headset of which "the weirder things about visionOS (and the Vision Pro itself, really) is that there’s not a lot of true AR in the mix" (4)

Red Flags!

1. https://www.bloomberg.com/news/features/2023-05-18/apple-s-m...

2. https://daringfireball.net/linked/2023/05/18/gurman-headset-...

3. https://www.theverge.com/21077484/apple-tim-cook-ar-augmente...

4. https://www.theverge.com/24054862/apple-vision-pro-review-vr...