I've long wished Red Hat would open some kind of consumer/business facing market. Fedora is already so damn close, it just needs a little bit more love. Red Hat could partner with Framework, or Lenovo, or Dell for the hardware. Red Hat is already so connected with various stakeholders (Linux Foundation, Gnome, etc) that they wouldn't even have the huge barrier-of-entry of herding all those cats.
The EU funding or putting out an RFP or something would be amazing.