One of the cool things about humanity is that we do stuff that doesn't seem to make much sense, like set sail in a direction without any idea if there is even land out there
The reason to colonize Mars is to see if we can
For a lot of people that's a sufficient reason
And frankly it may be worthwhile because if we can colonize Mars we may be able to colonize a large asteroid full of resources that we need, or something else
Or create a chain of fueling station colonies on planets on the way to a new, habitable planet
Who knows. But sometimes we just should set sail and see what happens
People stopped being interested in the moon landings pretty quickly.
There's a lot of interest in visiting Mars because it hasn't been done. There are a lot of exploration fans. It'll stop being novel once we've made a few visits.