Wouldn't it be nice if policy changes were accompanied by an A/B testing plan to evaluate their impact? I have always thought so. I have also seen a major pitfall of A/B testing that real humans can hand-pick and slice data to make it sound as positive or negative as wanted. Nonetheless, the more data the better.
The real world isn't A/B tests. No government is going to spend millions on equipment and infrastructure on a congestion zone because some engineers are like "Let's just test this out. I have done zero research on what could possibly happen, but it would be fun to see what the results are."
> Wouldn't it be nice if policy changes were accompanied by an A/B testing plan to evaluate their impact? I have always thought so. I have also seen a major pitfall of A/B testing that real humans can hand-pick and slice data to make it sound as positive or negative as wanted. Nonetheless, the more data the better.
Policies have different effects depending on how likely people judge them to be long-term changes. Construction along a route will cause people to temporarily use alternative forms of transportation, but not e.g. sell their car or buy a long-term bus pass.
Yes, the inability to know counterfactuals will make judging policies more subjective than we might like. The closest we get to A/B testing is when different jurisdictions adopt substantially similar policies at different times. For example, this was done to judge improvements from phasing out leaded-gasoline, since it was done at different times and rates in different areas.
Yeah, let's do that for everything: safety belts, safety on gun triggers, melamine in milk, etc...
Do you A/B test your comments too?
unfortunately, building a second NYC for the purposes of A/B testing isn't feasible.
but we have before and after data to compare - that's what this article is about. and the congestion pricing plan included requirements to publish data specifically for the purposes of comparison between last year and this year.
Unfortunately, the possibility exists that the moment of introducing the A/B test requirement will be strategically chosen to freeze the status quo in the way the chooser prefers.
test A - before
test B - after
what are you talking about ?
We already had A/B testing of congestion pricing. The A test was without congestion pricing in NYC, and has been tested for decades.