To be fair, I think this is just definitional? If you would normally do one behavior, but an increased cost to it causes you to do something else; I think it is fair to say the first would be your preference?
Now, if it was claimed as a superior method, that would be different. I could easily see it being people's preference as much from habit and availability as from any active preference. Certainly few people want to sit in traffic. But without an obvious immediate cost, many will jump in the car to drive somewhere.
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To be fair, I think this is just definitional? If you would normally do one behavior, but an increased cost to it causes you to do something else; I think it is fair to say the first would be your preference?
Now, if it was claimed as a superior method, that would be different. I could easily see it being people's preference as much from habit and availability as from any active preference. Certainly few people want to sit in traffic. But without an obvious immediate cost, many will jump in the car to drive somewhere.